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News — Whiskey

Geotargeting Whiskey


Whiskey/beer writer Lew Bryson, author of Whiskey Master Class, takes to the Daily Beast to talk geotargeting -- the increasingly common creation of whiskey brands for release in limited areas.   "Sure, there are lots of whiskies that are only for sale in a limited area, but usually that is because the distillery is small and they don’t make a huge amount. But it’s different when a distiller or a brand that’s nationally distributed decides to get out the Sharpie and make a circle on the map, and say, 'Only here. Nowhere else.' It’s kind of special, and the reasons often...

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