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Learn Like the Pros

Aroma Academy has taught thousands of drinks professionals around the world how to assess and enjoy the aromas of fine spirits and wine. Now, we're making that training available in kit form. 

In your own time, at your own pace, with your friends or all by yourself, you can learn to identify the key aromas of Bourbon, Scotch, and Irish whiskies; gin; and fine wine. (Rum arrives soon.) Our training is fun and social, and when you're done you'll understand and appreciate the many expressions of the distiller's arts.

Sophisticated, discerning consumers are remaking the drinks industry, demanding products stretching far beyond the ordinary. Aroma Academy US brings a proven British training method and tools to the U.S. We teach passionate American drinks professionals to discern and articulate the special qualities of the spirits, wines and beer they offer. The result is an improved customer experience and a boost in per-ticket revenue -- as well as enhanced personal appreciation of the craft of producing compelling drinks.